QU CENTRAL EUROPEAN INSTITUTE

Account Executives of QU Central European Institute

BACKGROUND

The Central European Institute (CEI) is a university-wide initiative that aims to foster its relationship with Central European countries. Students have the opportunity to create meaningful memories through internships, networking, and study abroad experiences.

SUMMARY

In the Agency, we partnered with the Central European Institute’s to highlight the unique opportunities their program offers. Our goal was to increase awareness, build cohesive branding and images, and ultimately set up a strong foundation for successful strategic communication efforts. We created outreach templates, updated current media presence through website audits, new headshots, custom logo and social media posts, as well as event ideas to continue to excite and engage students. These initiatives helped strengthen the program’s visibility and reach across campus.