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GOOD SAM

SUMMARY

The Agency team worked to enhance their brand messaging by creating engaging, visually compelling content aimed at educating a younger audience about GoodSam’s impact. Through creative strategy and thoughtful execution, the goal was to strengthen their brand presence and inspire meaningful action within their community.

BACKGROUND

GoodSAM Foods, founded in 2019 by Heather K. Terry, is a B-Corp Certified snack brand focused on regenerative agriculture and ethical sourcing. They offer organic products like nuts, chocolate, coffee, and fruit chips, partnering directly with smallholder farmers to ensure fair wages and sustainable practices. Available at major retailers like Whole Foods, GoodSAM is committed to expanding its impact in the regenerative food movement.

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VIDEO

&

PHOTO

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VIDEO&

PHOTO

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GRAPHIC DESIGN

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GRAPHIC

DESIGN

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SOCIAL MEDIA

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SOCIAL

MEDIA

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CONTENT &

COPY

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CONTENT

&

COPY

School of Communications, Quinnipiac University 

275 Mount Carmel Avenue

Hamden, Connecticut 06518

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© 2024 by The Agency at Quinnipiac

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