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In anticipation of their 70th anniversary, Peanuts worked with The Agency in the Spring of 2019 to create a pitch deck for a potential franchise collaboration with Dunkin’ Donuts. Young professionals at The Agency created the deck to showcase the limitless possibilities and benefits of the partnership, which was heavily supported by the mutual values of both organizations and could extend well into the future. 


Peanuts originated in 1950 and its legacy continues to this day. Written and illustrated by Charles M. Schulz, Peanuts is arguably the most popular and influential comic in history, having over 17,000 strips published. By the late 1960s, its readership extended to over 350 million people in 75 countries across 21 languages. 


The comic strip focuses entirely on a group of children and their everyday lives. The main character, Charlie Brown, is a nervous, humble young boy who lacks self-confidence. Other iconic characters like Lucy, Charlie’s dog Snoopy, and Woodstock the bird are among the comic’s most memorable and lovable characters. 


Also in 1950, the first Dunkin’ Donuts restaurant was opened in Quincy, Massachusetts. Founded by Bill Rosenberg, his goal was to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” The first franchise opened in 1955 and since then, the brand has grown to more than 12,000 restaurants in 46 countries.

  • Logo Design: Designed several logo options that combined notable images from both the Peanuts and Dunkin’ Donuts brands. 

  • Commercial Ideas: Developed several ideas for commercials that could run featuring iconic Peanuts characters and Dunkin’ Donuts. 

  • Design Mockups: Created mockups to demonstrate how the Peanuts brand could be applied to Dunkin’ Donuts products, including a Munchkin box themed to Snoopy’s doghouse and Peanuts characters on donut boxes and coffee cups. 

  • Snapchat Filters: Developed mockups of Snapchat filters that incorporated notable images from both the Peanuts and Dunkin’ Donuts brands. 

  • Seasonal Campaigns: Developed seasonal campaigns to showcase how Peanuts could be incorporated into Dunkin’ Donuts seasonal offerings, such as Lucy’s lemonade and iced tea during the summer months. 

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