top of page



The Agency worked with LEGO in the Spring of 2019 to help drive growth for the LEGO Magazine and the LEGO Life App in the U.S. The young professionals at The Agency conducted research for both the magazine and app by interviewing dozens of children to find out what they liked and disliked, as well as finding out where there were potential issues for both, to determine how LEGO could drive engagement.  


LEGO was founded in 1932 by Old Kirk Christiansen, a carpenter from Denmark, and has grown to become one of the biggest brands in the toy industry. In its near century of existence, LEGO has become a mainstay in popular culture for its plastic building block toys. It has since expanded into the world of video games, board games, theme parks, and movies. 

  • Interviews: Conducted interviews with several children between the ages of 5-11 to better understand how to reach this target market segment. 

  • Simplification: Recommended simplifying the app to make it more accessible for children. 

  • Instructions: Recommended adding building instructions for LEGO sets on the app and magazine for users to build. 

bottom of page