DEVIL'S GEAR BIKE
SUMMARY
The project for Devil’s Gear Bike focused on social media revitalization, community collaboration, and educational outreach. Efforts included creating flyers, surveys, social media carousels, and videos while developing engagement strategies and content plans to strengthen public interaction.
BACKGROUND
The Devil’s Gear Bike & Board, established in 2001 in New Haven, Connecticut, is a community-oriented shop specializing in bicycles and skateboards. Originally focused on providing bikes for all skill levels, it has evolved over the years, expanding locations and incorporating skateboards into its offerings in 2021. The shop provides a range of services, including bike sales, repairs, fittings, and educational workshops, while fostering community engagement through events and collaborations to support local cycling and skateboarding culture.